In summer time, Palanga becomes a capital of entertainment and cultural events. Then, it turns into a symbolical capital gathering people of different professions and age, including artists and the academic community.

The town provides space for a summer residence of Lithuanian government and president. Among holidaymakers are also tourists coming from Germany, Poland, Sweden, Denmark, and Russia. People flock here to both have a rest, bathe in the Sun, sea and dunes, and entertain themselves.

Such holidaymakers can expect a universal-type resort, meeting all-type fancies. In early June, it organizes yearly an opening of summer season, numerous concerts, festivals, entertainment and cultural events. In mid-July it holds a traditional aviation festival. Since the year 1971, the park of Tiskevicius Palace has been a venue of "Night Serenada" concerts. In winter, it witnesses a mass bathing of "seals", perhaps the biggest one in the world, in the Baltic Sea. Moreover, all year round, Palanga hosts conferences and congresses.